Role
Lead Editor & PlannerTimeline
Spring 2025
Tools
Adobe PremierePro, strategic outreach and marketing
Context
As a merchandise designer and student employee at El Table (Cooperative Café), I applied on behalf of the organization for a Zipcar Scholarship. After submitting a proposal, our organization was asked to create a YouTube video showing how we utilized Zipcar, and how our efforts support our college campus. We placed third out of ten finalists, and won a monetary scholarship.
Problem Statement
After the Covid-19 pandemic, El Table suffered from a financial decline and shutdown. How could we find ways to earn money and fulfill the gap of time and profit?
Our Solution
After applying for the Zipcar scholarship, we focused on what makes us stand out as an organization on a college campus. I filmed and edited a promotional video using Adobe PremierePro, and through social marketing platforms like FaceBook, Instagram, and X, we received public votes.
Editing
After considering our goals, I filmed and edited a video promoting how El Table functions on the Wellesley College campus, as well as how we utilize Zipcar. Once we completed our video, it was time to upload it onto the Zipcar website to receive public votes. With strategic marketing efforts through social media platforms, our video received 1500+ votes, and we placed third out of ten finalists.
Conclusion
After filming and editing a promotional video for El Table, we received 1500+ votes for a finalist position! We placed third out of ten, and received a monetary scholarship and recognition. It was incredible to leave El Table in a better financial position as I graduated from the college.